Clear Flow Maintenance – 24/7 Drainage, London
A local-SEO website for a 24/7 London drainage company, with 34 area pages, problem-based navigation and one-tap call and WhatsApp actions.
- Client Clear Flow Maintenance
- Industry Drainage & Plumbing
- Location London, UK
- Role Lead WordPress Developer
- Platform WordPress, Elementor
Overview
Clear Flow clears blocked drains and provides jetting, CCTV surveys, repairs and plumbing across West London, Surrey and the Thames Valley, with the phone answered 24 hours a day.
My Role
My role covered building the service and area page system, the conversion elements (call, WhatsApp and enquiry form) and the on-page and local SEO structure.
What I Built
- Hero with a call and WhatsApp contact card and a 24/7 info bar
- Service pages for blocked drains, jetting, CCTV surveys, repairs and commercial work
- 34 area pages covering 84 towns and neighbourhoods
- Problem-based pages (for example “Toilet won’t flush” and “Kitchen sink backing up”) plus a “Who pays?” guide
- Postcode coverage checker, enquiry form, FAQ and Google reviews
Challenges & Solutions
- Ranking in many areas without thin content: I built a reusable area template with unique local copy, internal linking and structured data.
- Emergency visitors on mobile: I made click-to-call and WhatsApp buttons always one tap away.
- Trust from the first screen: I showed Google reviews, “speak to the engineer” messaging and upfront cost information above the fold.
Tech Stack
WordPress, Elementor, TrustIndex, schema markup, local SEO
